Recently I played two vastly different concert programs all in one weekend. One was a Columbus Symphony pops concert, and the other was a classical program by the ProMusica Chamber Orchestra. The CSO featured "The Fab Four," a Beatles tribute band. ProMusica programmed two Mozart Concertos, plus Martinu and Bartok. What struck me most about the two programs was the quality of universality in the music of Mozart and The Beatles.
Music with Universal Appeal, Ten Characteristics:
In no particular order...not true in every case...
1) It is inter-generational in its appeal.
2) It has appeal from day one.
3) It displays genius in a covert way.
4) It is memorable (easily memorized or singable).
5) It is impersonal.
6) It is not too committed in terms of its political or social message.
7) It belongs to the world.
8) It goes together easily, does not require exceptional effort to produce.
9) It is idiot-proof.
10) It is easily adapted for other instrumental or vocal combinations.
Inter-generational appeal. I was surprised to see the Ohio Theater nearly sold out for the Beatles show. And it was not just the generation that screamed and fainted for the Beatles in 1964 that filled the place. Every generation was present, from the white-hair set down to their great grandchildren. I witnessed the staying power of the Beatles as my own kids were growing up. This was not the music of their generation. Yet, they found the Beatles, listened to the Beatles and loved the Beatles in their turn, all of their own initiative. Likewise, my father was more a Dean Martin/Frank Sinatra kind of guy, yet it didn't prevent him from whistling Penny Lane and other Beatles tunes as they came along. That's true universality. Similarly, Mozart produced warhorses of the repertoire which have appealed anew to each passing generation.
Instant appeal. The Lennon/McCartney hits were hits from day one. Likewise, their British predecessor, George Frederick Handel wrote day-one hits we all know. Handel's Oratorio, Messiah, and his Water Music and Royal Fireworks Suites were popular and successful right from the start. The Messiah has been performed every year since it was first written in 1742. And I would venture a guess not a day goes by when his Water Music Suite doesn't play on the radio.
Covert genius. Some composers try to impress you with how brilliant they are - and it sounds that way. Mozart was a genius of higher order. To most listeners Mozart is just pretty music flowing by. But, under the hood, amazing things are going on. Few composers of any era equal him. He accomplishes all his with the greatest aplomb. No one suspects. Likewise, people are generally unaware of the musical ingenuity that makes a Beatles tune fly. All they know is that they like it.
Memorable, singable. It is no small thing when a listener hears music and comes away humming the tune. What constitutes a successful and memorable melody is an elusive thing and the topic of endless debate. A great tune develops a life of its own, sticks fast to our memory, and has a capacity to become an annoying ear bug. It's not something a composer just decides to do one day, it comes of inspiration. Mozart was equally capable of writing unmemorable music as well as the riveting, exciting stuff, depending on the occasion. Some of his long divertimenti were purposed as background music for use at royal banquets. Though having his usual degree of technical perfection, it is evident he did not wish it to draw too much attention.
Impersonal. This is a little hard to explain. In one sense, music of an impersonal quality is music that goes down easily, because the listener is comfortable with it. It is about somebody or something other than themselves. At least on the surface. This would be John Lennon telling you about "all the lonely people." It's not about "you," but, it may well be about you all the same! In another sense, it is music expressive of spiritual aspirations. It is removed from issues of time and place and personality and earth. I think the music of J.S. Bach fits the definition in this case.
Not too committed politically. Composers may have strong political opinions but the ones in search of broad appeal will hesitate to go too far out on a limb. A general consensus on the break-up of the Beatles is that John Lennon's subsequent solo albums were too edgy and made listeners uncomfortable, where Paul McCartney's solo albums had his trademark musical drive but lacked the former wit of Lennon's lyrics. The two talents together struck a right balance and produced hit after hit. Many consider Beethoven's 9th Symphony, the "Ode to Joy," the greatest musical masterpiece of all time. The poet, Freidrich Schiller, originally entitled it, "Ode to Freedom," but substituted the word "joy," because the word, "freedom," was too politically overt for its time. Leonard Bernstein famously changed the wording back to the original idea in performances celebrating the opening of the Berlin Wall.
Belongs to the world. Music that has universal appeal stands on its own without association to its regional origins. It almost never occurs to me that the Beatles are British. I'm listening to the words, the music, any number of things, but not the fact that their music represents, speaks for, or is the product of Great Britain. Nor does it occur to me much that Mozart is Austrian. You don't have to be Austrian to love and understand Mozart. (Austrians would disagree!) In both cases the music has qualities that are universally understood.
Goes together easily. The proliferation of Mozart festivals across the world speak to his ability to accurately judge the limits of musicians and the demands of production. Limits on rehearsal time, the volume of music professional instrumentalists can handle, their technical limits - he gave all these factors due consideration, in addition issues of musical construction. His repertoire is easy to produce.
Idiot-proof. Professional ensembles will always do a fabulous job with Mozart. But semi-professional and amateur groups can also pull it off admirably well. The spirit of the music shines through even when subjected to less-than-perfect conditions. Many of the vocalizations and instrumental interludes on Beatles albums seem elementary by today's standards, but it does not diminish the effectiveness of the music. And makes it all the more attainable by others.
Easily adaptable. While not so true of Mozart, music with universal appeal tends to be easily adaptable for other instrumental and/or vocal combinations. This is true on both sides of the Classical-Popular divide. For instance, tuneful selections from Bizet's opera, Carmen, have been arranged for every conceivable combination of instruments. Likewise, George Gershwin tunes have been appropriated in an untold number of ways. This indicates that the original combination of instruments or vocals is not so specialized or exacting that the music cannot work equally well with other instrumental or vocal combinations.